A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, your salary requirements, and outline skills and experience that directly relate to this position.
ABOUT THE STEPHEN M. ROSS SCHOOL OF BUSINESS
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to develop leaders who make a positive difference in the world. Through thought and action, members of the Ross community drive change and innovation that improves business and society.
Ross is consistently ranked among the world's leading business schools. Academic degree programs include the BBA, MBA, Part-time MBA (Evening and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Supply Chain Management, Master of Management, and PhD. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development, and strategic human resource management.
About the Department
The Office of Marketing and Communications houses brand management, communications and creative teams that develop and execute marketing strategies across an array of media - including print, web, email, social media, mobile, advertising, public relations, and direct marketing channels - to reach the school’s primary external audiences (prospective students, alumni, donors and prospective donors, corporate partners, and the media) and internal audiences (faculty, staff, students and the wider University community).
The Creative Director plays a key role by ensuring the Ross website, creative work and media plans reflect an integrated marketing strategy and approach to the graphic identity and brand positioning of the school. The individual leads a creative design and production department in addition to coordination of external partner agencies. This position reports to the Chief Marketing Officer (CMO).
Contributes to our positive and inclusive work community by building trusting partnerships across the school, continually learning, creating impactful experiences, and working with a sense of ownership for outcomes. Approaches this work with a commitment to diversity, equity, and inclusion in mind; treating others with respect, dignity, and in a manner where individuals feel they belong; listens, values feedback, and learns from the perspectives of others.
Strategic Creative Planning and Execution
In collaboration with the CMO, develop the creative strategy that aligns with the strategic objectives set by the Dean and leadership team.
Lead the execution of the creative strategy and initiatives related to the development of marketing and advertising materials. This includes a broad variety of both (1) creative and (2) communication vehicles chosen to best achieve specific objectives (e.g., video, interactive, web, print, email, direct mail, outdoor, radio, brochures, magazines, newsletters, websites, etc.).
Manage an internal creative and production department, as well as external agencies, to develop creative that enhances the school’s reputation in the marketplace and meets the needs of the partners/clients.
Drive the use of research, creativity and technical skills to conceive and create messages and content that are concise, consistent, and compelling.
Partner with the brand management team to understand the objectives, creative direction and target audiences.
Partner with the marketing analytics and research group to understand the effectiveness of various campaigns and proactively recommend improvements.
Ensure that the creative material produced is of the highest quality and represents a consistent brand image, message, and tone throughout the entire portfolio.
Keep abreast of industry best practices to maintain an understanding of the current visual communications landscape and emerging trends, particularly as it applies to higher education.
Provide positive and effective leadership to the team; communicate vision and expectations; ensure team has necessary skills, tools and information, and remove barriers to success; provide opportunities for professional growth through ongoing performance feedback, coaching and skill development; recruit new staff members as required.
Empower employees to identify innovative approaches to enhance organizational performance.
Support development of the annual budget and maintain spending within budget while achieving overall and client-specific goals.
Bachelor’s degree in art or graphic design, advertising, marketing, or related field and a minimum of 10 years of experience in advertising, marketing, and professional design, with progressively more responsibility at a medium-sized or large organization.
Strong working knowledge of advertising, the various media used – including traditional media as well as Internet, mobile, social, and other new media – copywriting, production, ad placement, media planning, and campaign evaluation.
Successful experience in directing and producing print projects, interactive projects including websites, and HTML email.
An understanding of web management and design, including programming languages, platforms, and technologies.
Demonstrated strong leadership, mentoring, and management skills including proven success leading a creative team and driving initiatives to completion by working collegially, cohesively, and productively with designers, writers, editors, developers, and printers, along with diverse constituencies, partners and clients, including outside vendors.
Demonstrated ability to produce strong creative product in support of strategic objectives.
Ability to work in a fast-paced atmosphere and effectively meet deadlines while remaining flexible and accommodating.
Results-oriented and accountable with a strong understanding of advertising business practices.
Strong experience with advertising production, market research, creative development (internally and with outside vendors), analysis and decision-making based upon the results.
Strong marketing and advertising experience building brands through a variety of marketing tools with a strong understanding of branding.
Experience partnering with brand management and marketing analytics and research teams in support of achieving long-term and short-term marketing and advertising goals.
Proficiency in MS Office applications (Word, Excel, PowerPoint)
Proficiency with Adobe Creative suite
Master’s degree preferred
Skills testing may be required.
Physical Demands/Work Environment
Requires the ability to travel to various locations to conduct work and deliver materials
The person in this position routinely communicates with stakeholders about programs, events, activities, etc.
The person in this position occasionally presents information at events
The person in this position occasionally moves through the facility to attend meetings/events and access files or information
Domestic travel may be required
May require work during early mornings, nights, and/or weekends
Michigan Ross values a culture of diversity, equity, and inclusion. We are committed to the development of diverse and culturally intelligent staff who thrive and contribute to a positive and inclusive environment.
The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 161069
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.