The Director of Media Relations will enhance the Universitys reputation and image through public relations functions, including formulating strategies, crafting messages, and building relationships. The overall objective of these efforts is to support the Universitys student recruitment efforts.
The Director will have a passion for emerging news media and social media trends, and will lead the conception, development, creation, and dissemination of news, research, strategic communications and public relations/reputation management initiatives, which are then communicated to a diverse audience, including news media, internal and external stakeholders, key industry and government constituents, and the community-at-large.
The Director will create and oversee innovative media relations and social media strategies and initiatives to build our global and regional brand, enhance our academic reputation, and promote Eastern Michigan Universitys strong focus on serving diverse populations.
The Director is expected to be available 24/7 as needed for urgent, priority matters and must be able to adapt their work in response to rapidly changing circumstances, breaking news and crises. The Director will act as a spokesperson for the University at the direction of the Vice President for Communications.
A Bachelor's degree in public relations, communications, journalism, or a related field is required; an advanced degree is preferred.
At least six years of progressively more responsible experience in public relations, media relations, or related disciplines for a medium to large-sized organization are necessary.
Exceptional verbal, written, and interpersonal communication skills, and a collegial, collaborative management style are required.
Ability to work in a fast-paced, highly-matrixed environment with changing priorities, while demonstrating a calm and confident demeanor and excellent time management and multitasking abilities is required.
Knowledge of higher education and experience in a highly-complex organization is preferred.
Extensive knowledge of journalistic style and grammar, with strong editing and proofreading skills is required.
Strong relationships with media and influencers, and proven ability to successfully pitch and generate positive stories is required.
Proven digital and social media skills, knowledge of current trends and best practices, and ability to drive positive results and engagement is required.
Strong experience supervising, inspiring, and leading a multi-focused team and ability to motivate personal and professional growth within the team is required.
Impeccable personal integrity and sound professional and personal ethics is necessary.
Internal Number: 13141
About Eastern Michigan University
Since its inception, Eastern Michigan, first as a Normal School, then as a College and finally as a University, has grown and developed to respond to the ever-changing needs of society. Over the years, EMU has educated thousands of sons and daughters of Michigan, the nation, and the world. The University currently serves 23,000 students who are pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 200 majors, minors and concentrations are delivered through the University?s Colleges of Arts and Sciences; Business; Education; Health and Human Services; Technology, and its graduate school. Eastern Michigan?s exceptional faculty, students and alumni include CEOs from major businesses; a National Student Teacher of the Year, National Teacher of the Year, numerous Fulbright Scholars and Milken Family Foundation National Educators award winners; and several Michigan Teachers of the Year.