Job Description:

• Manages day-to-day workflow projects across the department, including intake, timelines, task assignments, routing, and approvals. Tracks progress, resolves bottlenecks, and ensures on-time, on-brand deliverables. Coordinates with designers, writers, videographers, and campus partners from concept to completion.
• Develops and schedules social media content to support alumni engagement, donor recognition, and Advancement campaigns. Monitors interactions, escalates issues as needed. Identifies real-time engagement and storytelling opportunities. Ensures content aligns with brand and accessibility standards.
• Researches, interviews, writes, and edits, alumni stories, donor spotlights, and student features for email, web, and social media. Creates recognition and stewardship content that strengthens alumni and donor connections to the University. Supports writing for campaigns, events, and initiatives, ensuring clear, accurate, and on-message communications.
• Tracks and reports on social media, email, and campaign performance. Identifies trends and recommends improvements to boost effectiveness and reach. Supports data-informed decisions for marketing strategies.
• Supports surveys, focus groups, and research to understand alumni and donor audiences. Summarizes findings and contributes insights to inform campaign planning and content development.
• Supports budget tracking, scheduling, procurement card reconciliation, and logistics for donor and alumni events. Maintains organized project files, content calendars, and documentation. Provides general operational support to the marketing team as needed.

Short Job Description:

• Bachelor's degree in related field from an accredited institution.
• Two years' relevant experience.
• Excellent written and verbal communication skills.
• Ability to collaborate with cross-functional teams.
• Experience creating engaging content for a variety of audiences and platforms.
• Proficient in marketing technologies, including email marketing platforms, content management systems, and social media management tools.
• Strong project management and organizational skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of marketing and communications best practices, trends, and emerging technologies.

Job Ref: S1600P

Job Reply URL: 5366

About Western Michigan University

One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.

Connections working at Western Michigan University